PPC built around your cost per lead.
Anyone can spend your budget on Google - the skill is turning that spend into qualified leads at a cost that leaves room for profit. We manage PPC to one number that matters: what a lead that can actually buy from you costs, and how to keep pushing it down while volume goes up.
Paid campaigns accountable to pipeline, not clicks
PPC is the fastest lever in marketing - you can be in front of ready-to-buy searchers this week, test an offer in days, and turn lead flow up or down with a budget change. But that speed cuts both ways: a poorly managed account burns money just as fast as a good one prints leads, and the platforms are built to spend whatever you give them.
Most PPC engagements fail the same way: the agency reports on impressions and clicks, nobody checks whether the leads were any good, and the ad platform optimizes toward cheap form fills from people who can't buy. We start from the other end - what is a qualified lead worth to you, what does your close rate support as a maximum cost per lead, and what budget does the math require. Then we build campaigns, landing pages, and tracking around hitting that number.
We ran a technology services business in South Florida for 20+ years and spent our own money on agencies that reported clicks while our phones stayed quiet. That experience is baked into how we work: month-to-month terms, accounts you own outright, and reporting that starts with leads and revenue, not traffic charts.
Why Amped
- ⚡ 20+ years as MSP owners
- ⚡ Reporting tied to leads & revenue
- ⚡ No long-term lock-in
- ⚡ One connected growth system
What you get with Amped
Full-service PPC management - because a great campaign with a weak landing page or broken tracking still loses money.
Account strategy & structure
Campaigns organized around your services, margins, and geography - not a tangle of overlapping ad groups competing against each other. Clean structure is what lets budgets flow to winners and gives smart bidding clean data to learn from.
Keyword & audience research
Intent-mapped keyword research that separates "hire someone now" searches from tire-kickers, plus the competitor and cost analysis to know what each click should be worth. We build the negative keyword list before launch, not after the wasted spend.
Ad creative & copy
Ads written to pre-qualify, not just attract - headlines that name the service, the market, and the reason to pick you, plus every ad asset (sitelinks, callouts, calls) that earns extra real estate on the results page. Tested continuously against challengers.
Landing-page alignment
Every campaign points to a page built for its offer - matching headline, one clear action, proof next to the promise, and load speed that doesn't bleed paid clicks. Sending PPC traffic to your homepage is the most common leak we find in audits.
Bid & budget optimization
Weekly bid, budget, and search-term management with smart bidding strategies fed by real lead-quality data - so the algorithm chases the leads that close, not the cheapest conversion it can find. Spend shifts to what's producing pipeline.
Conversion tracking
Call tracking, form tracking, and GA4 configured before the first dollar is spent, with lead quality fed back into the platform. If you can't trust the conversion data, every optimization decision downstream is a guess.
Profitable PPC is a math problem before it's a marketing problem
Before we write a single ad, we work the numbers backwards from your business: what a customer is worth, what percentage of leads your team closes, and therefore the maximum you can pay for a lead and still profit. That one calculation answers most of the questions agencies hand-wave - which keywords are worth bidding on, what budget is realistic, and whether PPC makes sense for you at all. Sometimes the honest answer is that it doesn't yet, and we'll say so.
Budget math is unforgiving. If clicks in your market cost $12 and your landing page converts at 5%, a lead costs you $240 before quality even enters the picture. A budget that only buys a handful of clicks a day can't generate enough data to optimize against - it just generates slow, expensive disappointment. We'd rather tell you the minimum viable budget for your market up front than take a retainer to manage spend that can't win.
The learning phase is real, and pretending otherwise is how agencies lose trust. Google's smart bidding needs conversion volume to calibrate - the first several weeks of any new campaign are about buying data, not bragging rights. Costs per lead typically start high and fall as the system learns and we cut waste. We set that expectation on day one and show you the trend line, because judging a campaign at week two is like judging a hire on their first morning.
Negative keywords are where profit hides. Every account we audit is quietly paying for searches that can never convert - job seekers, DIY researchers, the wrong city, the wrong service entirely. Weekly search-term review and a disciplined negative list routinely matter more than any bidding tweak, and in the privacy era - where Google shows you less of the query data than it used to - that discipline has to be systematic, not occasional.
Our process
Audit & goals - weeks 1-2
We work the cost-per-lead math with you, audit any existing account for waste and structural problems, and research your keywords, competitors, and click costs. You leave this phase knowing what winning costs before spending a dollar.
Build & launch - weeks 2-4
Campaign structure, ads, audiences, and negative lists built clean, landing pages aligned to each offer, and conversion tracking verified end to end. Nothing goes live until we've watched a test lead flow all the way into your inbox or CRM.
Learning phase - weeks 4-8
Campaigns gather data while we cut waste daily: bad search terms negated, weak ads paused, bids adjusted. Cost per lead is normally at its highest here and falling - we report it honestly rather than hiding behind click metrics.
Optimize to qualified CPL - ongoing
With real data in, we optimize toward the leads that actually close - feeding your sales feedback into the platform, testing landing-page variants, and reallocating budget from what converts to what converts and closes.
Scale what's profitable - monthly
Monthly reporting in operator language: spend, leads, cost per qualified lead, and what changes next. When the math is working we scale budget deliberately - fast enough to grow, slow enough not to reset the learning.
Built by operators, accountable to results.
We spent two decades on your side of the table, paying for PPC that was reported in clicks and impressions while the pipeline stayed thin. So we manage ad spend the way an owner would: every dollar accountable to a qualified lead, every report starting with what it cost and what it produced, and no contract holding you if we stop earning it.
Book a Strategy Call →Real outcomes
- ⚡ Qualified leads, not vanity clicks
- ⚡ Transparent monthly reporting
- ⚡ You own your accounts & data
Frequently asked
It depends on what clicks cost in your market and how many leads you need - which is math we do with you on the strategy call, not a number we pull from the air. As a rule, your budget needs to buy enough clicks to generate steady conversion data; below that threshold, campaigns never leave the guessing stage. If your market's click costs make PPC uneconomical at your budget, we'll tell you and point you at better options like local SEO.
Traffic starts the day campaigns go live, and most accounts see their first leads within the first couple of weeks. But honest answer: cost per lead usually starts high and improves over the first 60-90 days as the learning phase completes and we cut waste from search terms. Anyone promising cheap leads in week one is either lucky or lying.
Yes, and we strongly recommend it - the landing page is half the cost-per-lead equation. A campaign that sends expensive clicks to a slow, generic page loses money no matter how well the ads are managed. We build dedicated, fast, message-matched pages per offer and test them continuously; see our landing pages service for how we approach it.
We track every call and form to its source keyword and campaign, then close the loop with your sales feedback - which leads were qualified, which became customers. That data feeds back into the ad platform so smart bidding optimizes toward buyers, not just form fills. It's the difference between an account that gets cheaper and one that just gets busier.
Management fees are scoped to your spend level and complexity on the strategy call - no percentage games or hidden markups on media. Engagements are month-to-month with no long-term lock-in, and the ad accounts, tracking, and data are yours from day one. If we stop earning the retainer, you keep everything and walk.
Related services
Book your free strategy session.
Tell us your market and your goals. We'll work the cost-per-lead math live on the call - what clicks cost, what budget the numbers require, and where your current spend is leaking. No obligation, real insight on the call.
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