Qualified leads, on a predictable cadence.
A lead is not a name on a list - it's a person with a problem you solve, a budget to solve it, and a reason to act. We build paid lead generation as a complete machine: the offer, the targeting, the landing page, and the follow-up, engineered together so your sales team spends its time closing instead of sorting.
The full funnel, or it doesn't work
Paid lead generation fails in predictable places, and almost never in the ad account alone. The ads were fine but the offer gave nobody a reason to act today. The clicks were cheap but the landing page asked for too much too soon. The form fills came in but sat unanswered for a day while the prospect hired whoever called back first.
That's why we refuse to sell lead gen as "we run the ads, the rest is your problem." Every engagement covers the four parts that make or break cost per qualified lead: an offer worth responding to, targeting that finds people with the problem, a page built to convert them, and follow-up fast enough to catch them while they're still interested. Weakness in any one silently taxes the other three.
We also close the loop that most lead-gen vendors leave open: what happened after the lead. Which sources produced qualified conversations, which produced quotes, which produced customers - fed from your CRM back into the campaigns, so the machine learns to buy more of what closes. We ran a service business for 20+ years and lived off inbound lead flow; we build these systems the way we needed them built for us.
Why Amped
- ⚡ 20+ years as MSP owners
- ⚡ Reporting tied to leads & revenue
- ⚡ No long-term lock-in
- ⚡ One connected growth system
What you get with Amped
Every component of the lead machine, built and run together - because the handoffs between them are where leads die.
Offer & channel strategy
Before a dollar of media spends, we sharpen what a stranger gets for raising their hand - an audit, an assessment, a fast quote, a guarantee - and pick channels by where your buyers decide, not by habit. A mediocre offer with great ads still produces a mediocre cost per lead.
Paid lead campaigns
Search, social, and remarketing campaigns built to attract the qualified and quietly repel the rest - ad copy that names who it's for, targeting layered to your service area and buyer profile, and negative filters that keep freebie-hunters from eating the budget.
Landing pages & forms
Dedicated pages per offer with one job each, forms sized to the ask - short enough to convert, structured enough to qualify - and the speed and mobile experience that paid traffic demands. Qualifying questions are designed deliberately: each one costs volume and buys quality, and we tune that trade to your sales capacity.
Speed-to-lead follow-up
Instant lead alerts to your team, automated first-touch responses by email or text that hold the prospect's attention until a human calls, and reminder sequences for the leads that go quiet. Response speed is the cheapest conversion-rate lever in lead gen, and we build it in rather than hoping.
CRM integration & routing
Every lead lands in your CRM - HubSpot, GoHighLevel, or what you already run - tagged with its source, campaign, and keyword, scored, and routed to the right person. No spreadsheet purgatory, no Monday-morning inbox archaeology, no lead that nobody owned.
Cost-per-qualified-lead reporting
Monthly reporting that follows the money past the form fill: leads by source, qualified rate by source, cost per qualified lead, and - once your sales cycle allows - revenue by source. Raw lead counts flatter every vendor; qualified numbers tell you the truth.
The five-minute window, and other uncomfortable truths
Most businesses trying to fix lead generation are staring at the wrong end of the funnel. The ads get audited; the offer, the form, and the follow-up almost never do. Here's what actually determines whether paid lead gen pays.
Speed to lead beats almost everything. Industry research has shown for years that contact rates collapse within minutes of a form submission - the prospect who was on your landing page five minutes ago is reachable and comparing; the next morning they're a voicemail. Yet most businesses take hours to respond. Before we scale anyone's ad spend, we fix this: instant alerts, an automated first touch within seconds, and a routing rule that makes the fast human call somebody's explicit job.
The offer is the multiplier. "Contact us" asks a stranger to start a sales conversation with nothing in return, and the cost per lead reflects it. A specific, low-friction offer - a free assessment with a named deliverable, a quote in 24 hours, a diagnostic they'd otherwise pay for - can move conversion rates several-fold on identical traffic. That's why offer design is step one of our process, not a footnote.
Qualify with the machine, not just the salesperson. In the privacy era, ad platforms optimize toward whatever you count as a conversion - so if you count every form fill, they'll find you infinite unqualified ones. We define a qualified lead with you up front, capture the qualifying signal on the form or the first call, and feed those outcomes back into the platforms as the conversion that matters. Over months, the campaigns literally learn your standards, and cost per qualified lead falls while raw lead counts stop mattering.
Volume without follow-through is a treadmill. More leads into a leaky process just means more leaks per month. The CRM handoff, the reminder sequence for stalled quotes, the source tag that shows which campaigns produce customers versus conversations - that unglamorous plumbing turns lead flow into revenue flow, and it's why we build the system, not just the traffic.
Our process
Strategy & offer design - weeks 1-2
We define your qualified-lead standard, work the economics backwards from close rate and customer value, and design the offer that will front the campaigns. Channels and budget are chosen against that math, so the plan has a break-even before it has an ad.
Build the funnel - weeks 2-4
Landing pages and forms built per offer, CRM integration and lead routing wired, speed-to-lead automations configured, and tracking tested with real submissions end to end. The machine is proven watertight before we pour traffic into it.
Drive & capture - weeks 4-8
Campaigns launch and the first cohorts of leads flow. We watch quality from day one - qualified rate by source, form abandonment, response times on your side - and tune targeting and qualifying friction while volume ramps.
Close the quality loop - ongoing
Your team's verdicts on each lead - qualified, quoted, closed, junk - flow from the CRM back into the ad platforms, and we optimize campaigns toward the sources and searches producing buyers. This loop is what makes month six cheaper than month two.
Report & scale the cadence - monthly
Monthly numbers an operator can act on: leads, qualified rate, cost per qualified lead by source, and pipeline created. When the machine is producing predictably, we scale spend in steps your sales capacity can absorb - a flood of leads nobody calls back is just an expensive way to fail.
Built by operators, accountable to results.
We ran a business that lived and died by inbound leads for 20+ years, so we know the difference between a vendor's lead count and a pipeline you can staff against. That's why our lead gen includes the follow-up plumbing, the CRM handoff, and reporting that runs all the way to revenue - and why it's all month-to-month, on accounts you own.
Book a Strategy Call →Real outcomes
- ⚡ Qualified leads, not vanity clicks
- ⚡ Transparent monthly reporting
- ⚡ You own your accounts & data
Frequently asked
Three layers working together: targeting and ad copy that pre-filter who clicks, form and call questions that capture the qualifying signal up front, and your sales team's verdicts fed back into the campaigns so the platforms optimize toward leads that close. We'd rather deliver fewer leads your team fights over than a pile they learn to ignore - and the qualified rate is on every report, so you can hold us to it.
First leads typically arrive within two to three weeks of launch, once the funnel build is done. The honest full answer: cost per qualified lead usually takes 60-90 days to stabilize, because the quality feedback loop needs closed-loop data from your sales process to teach the campaigns your standards. Month six should beat month two - that's the trajectory we manage toward and report against.
Yes - leads flow into your CRM (HubSpot, GoHighLevel, and most others) tagged with source, campaign, and keyword, scored, and routed by your rules. If you don't have a CRM or a follow-up process, we'll set up something simple that works rather than selling you a platform migration - the system serves your sales motion, not the other way around.
Whichever ones your buyers actually use to decide - typically Google search for demand that already exists, social and remarketing to create and recapture it, and local SEO feeding the machine organically over time. We're deliberately channel-agnostic: the cost-per-qualified-lead math picks the mix, and the mix gets rebalanced as the data comes in.
Scope depends on how much of the machine you need built - some clients have pages and a CRM, others start from scratch - so we price it on the strategy call after mapping your funnel. It's month-to-month with no long-term lock-in, and the campaigns, pages, automations, and every lead record are yours - the machine is built in your accounts, not ours, and keeps running if you ever leave.
Related services
Book your free strategy session.
Tell us how many customers you need and what one is worth. We'll map your current funnel live on the call - offer, pages, follow-up speed, tracking - and show you exactly where leads are leaking and what a working machine would cost. No obligation, real insight on the call.
Book a Strategy Call →