Turn attention into action on YouTube.
YouTube is where your buyers go to research, compare, and get convinced - it's the second-largest search engine and the new TV rolled into one platform. We build video campaigns with the targeting and creative discipline to do more than rack up views: they put your business in the running before the buyer ever types a search.
Video advertising for businesses that need leads, not applause
Search ads catch buyers who already know what they want. YouTube reaches them earlier - while they're watching "how to choose an IT provider" or a review of a competitor - and it does it with sight, sound, and story at a cost per exposure that broadcast TV never dreamed of. For local and B2B service businesses, that's a chance to be the familiar name when the search finally happens.
The reason most businesses get burned on YouTube ads is that they measure them like search ads and build them like TV spots. The platform will happily deliver millions of cheap views to nobody in particular, and a beautiful brand video with a slow open gets skipped at second five. Winning takes the opposite instincts: ruthless audience targeting, creative built for the skip button, and measurement that follows viewers all the way to the lead.
We handle both halves - the media science and the creative direction - and we plug YouTube into your wider funnel instead of running it as an island. Viewers who watch become remarketing audiences; visitors who didn't convert see your video next; and every campaign reports against the same standard as the rest of your paid media: what it contributed to pipeline. As 20-year operators ourselves, we don't spend a client's money on applause.
Why Amped
- ⚡ 20+ years as MSP owners
- ⚡ Reporting tied to leads & revenue
- ⚡ No long-term lock-in
- ⚡ One connected growth system
What you get with Amped
Media and creative managed together - because on YouTube, targeting decides who sees you and creative decides whether it mattered.
Audience & targeting strategy
Custom audiences built from what your buyers actually search and watch - in-market segments, competitor-channel viewers, and custom intent audiences seeded with your converting search keywords. Precision targeting is what makes YouTube affordable; broad reach is what makes it a bonfire.
Campaign & format build
The right format for each job: skippable in-stream for qualified reach, in-feed placements for viewers actively searching YouTube, and Shorts inventory where short-form attention lives. Each format gets its own goals and bids instead of one campaign spraying across all of them.
Creative direction & scripting
Scripts and shot guidance engineered for how people actually watch: hook before the skip button appears, message clear with the sound off, brand visible early, one specific call to action. You don't need a production crew - a phone-shot video with the right structure beats a cinematic one without it.
Remarketing architecture
Viewer audiences segmented by engagement depth and fed back into your search, display, and future video campaigns - and your site visitors fed into YouTube. This loop is where video spend turns into pipeline: the viewer who watched 75% of your video is warm, and we make sure they hear from you again.
Bid & placement optimization
Ongoing management of bids, frequency, and placement exclusions - cutting the junk channels, kids' content, and irrelevant apps that quietly absorb video budgets. Where you appear is part of your brand, so we curate it instead of letting the auction decide.
Full-funnel measurement
View-through and engaged-view conversions tracked alongside clicks, brand-search lift monitored while campaigns run, and results reported against leads influenced - not just views collected. Video's job is to make the rest of your funnel cheaper, and we measure whether it's doing it.
Why YouTube earns a slot in a lead-gen budget
YouTube sits in a strange blind spot: too "brand" for performance marketers, too "digital" for traditional advertisers. That blind spot is the opportunity, especially for local and B2B service businesses whose competitors are all crowded into the same search auctions.
YouTube is the new TV, with targeting TV never had. A huge share of YouTube watch time now happens on living-room television screens - the same lean-back attention broadcast used to own, buyable by zip code, in-market status, and viewing behavior instead of by daypart. A South Florida service business can now reach exactly its market on the big screen for a fraction of a broadcast buy, and skip paying for every household that will never be a customer.
It's also a search engine - the second largest. People search YouTube the way they search Google: "how to choose a managed IT provider," "best CRM for small business," "signs your roof needs replacing." In-feed ads on those searches reach buyers at a genuinely investigative moment, and the watch behavior feeds custom audiences for everything else you run. Social platforms are where people increasingly search; YouTube got there first.
The skip button is the creative brief. You pay for skippable in-stream views only when someone watches 30 seconds or acts - which means the first five seconds are free reach if you use them well. Front-load the hook, say who it's for immediately, and design for silence, because a large share of plays start muted. The classic slow-build brand spot fails here not because YouTube doesn't work, but because that creative was built for an audience that couldn't skip.
Attribution needs adult supervision. Almost nobody watches a video ad and fills out a form in the same session - video shows up as cheaper retargeting conversions, rising brand searches, and prospects who arrive already half-sold. We track view-through conversions and brand-lift signals honestly, and we're equally honest about the reverse: if video isn't moving anything measurable after a fair test, we'll recommend the budget go back to search.
Our process
Strategy & audiences - weeks 1-2
We define video's job in your funnel - awareness, remarketing, or both - and build the audience architecture: in-market segments, custom intent audiences from your converting keywords, and competitor-viewer targeting. Budget is mapped to each audience tier before anything spends.
Creative & build - weeks 2-4
Scripts written for the skip window, existing footage adapted or new shooting guided, and campaigns built with tracking, placement exclusions, and frequency caps in place. Two or three creative variants launch together, because the hook test is the most valuable test in video.
Launch & calibrate - weeks 4-6
Campaigns go live at controlled budgets while we watch the leading indicators: view rate, cost per engaged view, audience quality, and where placements actually serve. Weak hooks and junk placements get cut in days, not months.
Optimize & remarket - ongoing
Winning creative gets budget, viewer audiences flow into remarketing across search and display, and we tune formats by what each does best. This is when video starts visibly feeding the rest of the funnel - warmer clicks, cheaper retargeting, more branded search.
Measure & scale - monthly
Monthly reporting on engaged views, view-through and click conversions, brand-search movement, and cost per influenced lead - in plain language. We scale the audiences and creative that earn it, refresh ads before fatigue sets in, and retire what's done.
Built by operators, accountable to results.
We spent 20+ years running a service business, so we know exactly how it feels to be pitched "brand awareness" with nothing behind it. Our YouTube campaigns are built to feed a pipeline - viewers become remarketing audiences, audiences become leads, and the reporting shows the chain - or we'll be the first to tell you the budget belongs elsewhere.
Book a Strategy Call →Real outcomes
- ⚡ Qualified leads, not vanity clicks
- ⚡ Transparent monthly reporting
- ⚡ You own your accounts & data
Frequently asked
We handle creative direction end to end - scripts, hooks, shot lists, and edit guidance - and can adapt footage you already have, which is often more than enough. For full production we bring in trusted partners and direct them against the campaign strategy, so you're not paying for a beautiful video that ignores the skip button. What we won't do is run media behind creative we know will fail.
Leading indicators - view rates, engaged views, audience build - are readable within the first two to three weeks, and remarketing effects typically surface within 60-90 days as viewer audiences reach useful size and branded searches tick up. Direct last-click leads from video are the exception, not the rule; we set that expectation up front and measure the influence honestly instead of overclaiming.
Often, yes - precisely because your competitors aren't there. Search auctions in local services and B2B get more expensive every year, while YouTube reach in the same zip codes and in-market segments stays comparatively cheap. For high-consideration purchases where trust decides the deal, being the face a buyer has already watched is a real advantage when they finally search.
Less than most owners expect - with tight geographic and audience targeting, a modest monthly test budget generates meaningful data because engaged views cost a fraction of a search click. We size the test to your market on the strategy call and define upfront what success looks like, so the decision to scale or stop after the test is made on evidence, not vibes.
Management is scoped to your media budget and creative needs on the strategy call, billed flat and monthly. Like everything we do, it's month-to-month with no long-term lock-in - and the ad account, the audiences we build, and your creative assets are yours permanently, whether we're managing them or not.
Related services
Book your free strategy session.
Tell us who you need to reach. We'll show you what your buyers are watching, what reaching them on YouTube actually costs, and whether video earns a place in your budget - straight answers either way. No obligation, real insight on the call.
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