Is Your MSP Website Costing You Clients? How Web Accessibility Impacts Lead Generation & Growth in 2025
Introduction: Are You Losing Clients Without Realizing It?
Imagine a potential client visits your MSP website, but within seconds, they leave frustrated. Why? Your website isn’t accessible.
Many MSPs unknowingly turn away potential customers by neglecting website accessibility. The truth is, web accessibility isn’t just about compliance—it’s a business growth strategy. In this article, we’ll break down how accessibility impacts your bottom line and how small changes can increase leads and revenue in 2025.
Accessibility: More Than Compliance—It’s a Business Growth Strategy
Why Accessibility Matters for MSPs
- 15% of the world’s population lives with some form of disability. If your website isn’t accessible, you’re missing out on potential clients.
- Government and enterprise clients prioritize accessibility. If your site isn’t compliant, you could lose out on high-value contracts.
- Google rewards accessible websites with better rankings. Improved usability means higher engagement, better SEO, and more organic traffic.
The Business Impact of Accessibility
An accessible website makes it easier for businesses to choose your MSP over competitors. Clients want a provider that cares about all users, including those with disabilities.
Takeaway: Making your website accessible isn’t just the “right thing to do”—it’s a competitive advantage that can increase your client base.
How MSP Websites Fail at Accessibility (And How It Costs You Sales)
Many MSP websites unknowingly turn leads away due to poor accessibility. Here are common mistakes that might be costing you clients:
Common MSP Website Accessibility Mistakes
- Small Text & Poor Color Contrast – Hard-to-read content frustrates visitors.
- No Keyboard Navigation – Many users (including IT decision-makers with disabilities) navigate without a mouse.
- No Image Descriptions (Alt Text) – Blind users rely on screen readers, and missing alt text means they can’t “see” your services.
- Unclear Call-to-Actions (CTAs) – If your “Book a Call” button isn’t clear, potential leads will leave your site.
Quick Fixes for Better Lead Conversion
- Increase font size and use high-contrast colors for better readability.
- Ensure all interactive elements work with a keyboard (no mouse required).
- Add descriptive alt text to images to improve screen reader compatibility.
- Make CTAs like “Schedule a Consultation” highly visible and easy to click.
Pro Tip: Run your website through an accessibility checker like WAVE or Lighthouse. If your site isn’t accessible, you’re losing leads.
How Accessibility Can Generate More MSP Leads (Even If You’re Not Tech-Savvy)
You don’t need to be a web developer to make your site more accessible AND more profitable.
Simple Fixes That Improve Conversions:
- Use Larger Fonts & High-Contrast Colors → Keeps visitors engaged.
- Ensure Your Website Works Without a Mouse → Helps disabled users & keyboard navigators.
- Add Image Descriptions (Alt Text) to Key Graphics → Makes your site readable for all.
- Improve CTA Buttons → “Schedule a Consultation” should be bold, visible, and easy to click.
By implementing these small changes, you make your website more welcoming to all potential clients.
The Legal & Financial Risks of an Inaccessible MSP Website
Did you know?
- Web accessibility lawsuits are increasing, and MSPs are not exempt.
- The Americans with Disabilities Act (ADA) applies to websites, and non-compliance could lead to legal trouble.
- Government contracts often require accessibility. If your site isn’t compliant, you may be disqualified from high-value projects.
Solution: By making your website accessible NOW, you avoid future headaches and unlock new revenue opportunities.
Take the Next Step: Is Your MSP Website Accessibility-Friendly? (Free Audit Offer)
At Amped Marketing, we specialize in helping MSPs grow through better SEO, accessibility, and conversion optimization.
- Want to know if your website is turning away leads? We’re offering a FREE Website Accessibility Audit to help you identify & fix issues before they cost you clients.
Conclusion: Don’t Let Your Website Be the Reason You Lose Clients
- Accessibility = More Leads, Better SEO, & Higher Conversions.
- An inaccessible website could be costing your MSP thousands in lost opportunities.
- Want expert help? Let’s make your MSP website a lead-generating machine.